Sunrise Movement is one of the coolest groups of activists you could ever meet. This self-proclaimed "Youth army" is bringing the climate fight to greedy politicians and corporations who are more interested in profit than the future of our planet. Sunrise needed a brand identity that would be a symbol of hope in dark times, as well as a badge of honor for the people marching in the streets.
The resulting identity is a badge that focuses on the impact of the sunrise.
We cast the longest shadows when the sun first rises. The logo is a symbol that if we are united in this moment, we can have a huge impact - especially if we work together. Today, the badge is a symbol of pride and solidarity for young people in Sunrise.
Client: Sunrise Movement