Opportunity:
Cynthia Nixon is a political candidate like no other: she’s an accomplished actor, a progressive activist, a lifelong New Yorker, challenging the political establishment. Cynthia’s voice is bold and energetic, yet nuanced and approachable.
Solution:
The visual identity reflects her unique voice, at times stepping outside the conventions of past politicians. Simple visuals leverage the messaging through purity of typography: Cynthia for New York is about ideas and the core principles of progressive change.
I created all of the graphics and applications as the sole designer at the height of the campaign.
Role: Design Lead, Creative Director
Logo & Identity: Andrea Trabucco-Campos
Client: Cynthia for NY